Atlas Piano is one of the top piano manufacturer in Japan. Yet only small amount of public in Malaysia recognize Atlas. But if you go deeper into their history, you will find that Atlas piano is comparable to Yamaha and Kawai or better if compare with the cost.
Atlas has always focused on satisfaction, education & performance and less on profit. Therefore, this is why Atlas have higher standards on R & D (Research and Development) over other piano manufacturers.
The mission of Atlas is to support all music lovers all over the world. The Brand Master of Atlas – Nishimura Wu of National University of Music in Japan once stated: “Small but we share to the world!” This saying has never left Atlas company until today.
Atlas’s Company Age
Experts and professors from Tokyo National University of Music and some piano designer guru from Europe and founded Atlas. Atlas (Founded in 1943) is only slightly younger than Yamaha (Founded in 1900) and Kawai (Founded in 1927).
There are also similarity in Atlas with Yamaha and Kawai. Atlas hand made their piano in the same city as Yamaha and Kawai founding city – Hamamatsu.
With over seventy years of experience, Atlas’s piano obtained many awards way before their competitor.
Obtained J.I.S (Japanese Industrial Standard) before any other company.
First at being appointed official piano for performance by the Japan higher institution of music (Japan National Music University).
First in Japan to receive the prestigious U.S. seal.
Japanese Ministry of Education has also appointed Atlas’s piano to be used in education of music. Through this, Atlas once earned the nickname of ‘Piano for Education’.
Atlas commitment in development convinced Shizimoka School of Acoustic and the Tokyo Conservatory of Music to work together in the research on piano tone and acceptability.
Across Atlas business history, more than 40 types of upright and grand pianos has been developed. They met the demands of Japanese teaching and performing’s requirements & standards and other musical entities in other countries as well. Currently, Atlas exports to over 50 countries and is recognized as one of the top brands in the world of quality and excellence in both craft and sound.
Atlas’s Piano Features
Atlas’s piano is designed to have a very high quality. The sound that they produced have a very deep bass. In addition to that, Atlas is able to achieve what high grade pianist are looking for – highly responsive and accurate. Atlas is proud to say that they have met this need. Pianist will be able to adjust the sound of their performance with little effort.
You can refer to this photo below to check out what Atlas’s R&D has achieved for the internal mechanism.